• Powering Premium Brands in Heavy Equipment. Killing Downtime.

  • We accelerate industrial brands. We disrupt outdated models. We do it in orange.

  • BuiltToOutlast. yourdowntimediesnow.

CorePartsDirect (CPD) is a Brand Accelerator & Market Disruptor in Heavy Equipment

We don’t just move parts, we launch and grow premium industrial brands built to outlast, and built to win.

Where Premium Brands Rise.
and Downtime Dies.

Meet the founder

Efraim G. Vicente
Founder & President, CorePartsDirect

Efraim Vicente brings over 20 years of industry expertise to CorePartsDirect, with a career spanning leadership roles at Trekker Tractor, Caterpillar Redistribution Services, and Cadeci International. He has built a reputation for delivering results through strategic sourcing, operational excellence, and trusted relationships across the construction and mining equipment sectors.

Efraim’s extensive experience in the heavy equipment parts, fleet evaluations, global partnerships, and commitment to integrity, sustainability, and customer success enable him to lead CorePartsDirect with a vision to become a trusted partner in the industry.

For Efraim’s full professional profile, visit his LinkedIn.