For Operators Who Don’t Settle

We’ve seen what happens when this industry settles.
Parts get commoditized. Quality gets blurred. And good companies get stuck relying on the same tired supply chains that slow everyone down.

That’s why CorePartsDirect was never meant to be “just another parts company.”
We were built to challenge how this game is played, to bring real clarity, real strategy, and real backbone to the heavy equipment space.

We align with brands that are BuiltToOutlast, parts and partners that don’t flinch under pressure and don’t disappear when things get hard.

Because in this business, it’s not about offering more.
It’s about delivering the top-tier, the field-proven, the undeniably elite, precision-built performance for those operators who know premium isn’t optional, it’s survival.

We're not here to play it safe.
We're here to set a new standard.

Origin: Disruption Mode Activated

This didn’t start in a boardroom.
It started on job sites, in the dust, under pressure, where downtime wasn’t a line item; it was a punch to the gut.

After 20 years inside the machine, managing fleets, running million-dollar operations, and sitting across from frustrated operators who were burned by the same excuses over and over, Efraim Vicente had seen enough.

Late parts. Wrong parts. Hollow promises.
And worst of all? A total lack of vision.

So he built CorePartsDirect, not to compete with the system, but to burn the old rulebook and build a new playbook from scratch.
One that champions performance. One that rewards precision.
One that stands for the people who actually make the world move, not the ones who hide behind a PO number.

We didn’t come to take part.
We came to build something worth following.

That means no middle-of-the-road thinking.
No safe plays.
No pretending that average is acceptable.

Every partnership we launch, every product we back, every move we make, it's all built on a simple belief:

Industrial brands deserve more than distribution.
They deserve acceleration.

We don’t move slow.
We don’t sell fluff.
We launch, lead, and outlast.

  • Industry Recognition & Trust

    Founded by industry veteran Efraim Vicente, CorePartsDirect brings decades of heavy equipment expertise and trusted relationships to serve your business. Built on a foundation of proven experience, integrity, and deep market knowledge, we're here to deliver the quality and service you deserve. Partner with us and experience the difference firsthand.

  • “Efraim is professional, honest, and hardworking, bringing hands-on experience into any business situation.”

    — Jim Walton, Retired President, Wirtgen America & Protec America

  • “Efraim is a dynamic professional with excellent business acumen and extensive international experience. His knowledge of machinery distribution, technical expertise, and strong marketing skills make him a valuable asset to any company focused on growth and profitability.”

    — Alberto Perugini, Former Sales & Marketing Director, Caterpillar Inc. & Volvo Group

  • “Capability and professionalism define Efraim. You can trust that any project in his hands will be done with quality and precision. His networking, management, and sales skills make him an invaluable partner, and his strong personal values make him highly trustworthy. Efraim will make a difference in any team he is part of.”

    — Mauricio Alvarez, COO & Commercial Director, OSA Demolition Equipment Iberica/Americas

  • "Efraim brings integrity, grit, and a relentless commitment to excellence that’s rare these days. Whether solving tough challenges or pushing the standard higher, he shows up, every time, with honesty, precision, and purpose. If you’re building something that matters, he’s the kind of leader you want in your corner.”

    — Gilberto A. Torrens, Safety Manager, Brasfield & Gorrie | CHST, PCC, SCTPP, OSHP

We don’t sell parts.
We kill downtime.
Period.

Make it count

#YourDowntimediesnow